Sensemaking and Wayfinding

Specializing in complex collaboration, Spark brings together design thinking, innovation, and brand strategy expertise. We help organizations successfully navigate complex systems, so they can innovate, grow, and avoid disruption.

Contact us today for a spark of clarity and inspiration. 

Design Thinking & Innovation Experts

Spark Consulting Group is a human-centered design agency that serves as a catalyst for organizations seeking to make sense of complex customer ecosystems. Spark helps clients design effective brand experiences through our use of goal-based design to better understand and navigate complex, adaptive systems. At the intersection of modern product management, customer centricity, and agile delivery, Spark helps companies succeed in the experience economy.

Schedule a free consultation today.

Avoid Disruption

Seven out of ten products fail to meet customer expectations and most organizations are struggling to deliver expected value to their customers. Spark helps you bridge the gap between customer need and the value your product or service delivers.


  • Identify key customer insights

  • Understand and meet customer expectations

  • Create winning product strategies

  • Grow and expand your market

  • Accelerate innovation

Learn From

Industry Experts

Our hard-earned expertise is based on decades of experience in human-centered design, brand strategy, and communication research.

All of our education and training sessions can be customized to meet the context of your business and the needs of your customers.

  • Design Thinking

  • Team Dynamics and Group Communication

  • Brand Strategy & Innovation

  • Service Design & Omnichannel Experiences

  • Continuous Discovery

Coaching &

Professional Services

We have delivered successful, mission-critical projects and innovative results in startups, non-profits, and global enterprises.

Need help planning, launching, or delivering your next project? Overwhelmed by the messy front end?  We can help drive clarity and execute on key initiatives.

We can partner to help:

  • Build and Cultivate High-Performing Teams

  • Uncover Customer Insights

  • Consult on Organizational Design

  • Conduct Usability Research

  • Perform Heuristics & Expert Analysis

Learn more about Spark's services. 

Spark Consulting Group, LLC.

136 S Dubuque St

Suite 2
Iowa City, Iowa 52240


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©2019 by Spark Consulting Group, LLC.