Overview: Your Innovation GPS

Spark Consulting Group is like Google Maps for your innovation and experience design journey. We guide you from where you are to where you want to be.


We help organizations more accurately understand their customers' needs and goals, to better align and capture value. 

Our experience and expertise allow us to customize services to best meet your needs and goals. Our help usually comes in the form of:

  • Coaching and Consultation

  • Education and Training

  • Professional Services

Coaching and Consultation

For leaders and directors looking for help in making sense of customer experience and design thinking, we offer coaching and consultation. Whether you need advice jumpstarting your next CX initiative, building your brand strategy, or need coaching on ways to maximize team performance, Spark can help. We help leaders and execs with their customer-centricity and cross-functional team challenges. If you'd like to improve accuracy and alignment, give us a call. Read more about Spark Coaching

Education and Training

All of our training sessions and service work can be customized to meet the context of your business and the needs of your customers. Our training helps teams establish more accurate targets and better align for improved outcomes.

Training can range from introductory sessions, like a lunch & learn or conference talk to in-depth workshops and inspiring multi-day sessions.

Topics from Spark's curriculum include:

  • Customer Discovery & Innovation

  • Journey, Ecosystem, and Empathy Mapping

  • Service Blueprints & Target Operating Models

  • Rapid PrototypIng

  • Customer Centricity 

  • Human-Centered Design  

  • Team & Organizational Dynamics

Professional Services

Our hard-earned expertise is forged from decades of experience in product management, human-centered design, and research. We have delivered successful projects and and innovative results in startups, non-profits, and global enterprises.

Our services can be delivered for you, or with you, so that your team can learn along the way. Spark’s core competencies are in the areas of:

  • Design Thinking

  • Customer Experience Strategy

  • Brand Building and Brand Experience

  • Usability Research 

  • Omnichannel Design

  • Experience Audits and Maturity Assessment

  • Sprint Facilitation

  • Team and Organizational Design

Spark Consulting Group, LLC.

136 S Dubuque St

Suite 2
Iowa City, Iowa 52240


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©2019 by Spark Consulting Group, LLC.