Matt Arnold
Let's Make Innovation Less Scary
This post originally appeared in a recent Spark newsletter. The intent is to make innovation less scary and more productive. Reducing the...
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Matt Arnold
- Jul 18, 2021
- 24 min
Reflecting on 100 Episodes
Background About 100 years ago, leadership at the University of Iowa were exploring creativity and craft. In academia there was a debate...
Matt Arnold
- Mar 23, 2021
- 2 min
Celebrating 75 Episodes
As of today, I’ve produced 75 episodes of The Iowa Idea Podcast. The latest episode will be published soon. I consider myself incredibly...
Matt Arnold
- May 22, 2020
- 2 min
The Iowa Idea Podcast Explores Creativity, Craft, and Collaboration
The new podcast, produced by Spark, examines stories of creativity, collaboration, innovation and persistence through interviews with...
Matt Arnold
- Apr 4, 2020
- 4 min
Creative Problem Solving: Collaboration as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...
Matt Arnold
- Jan 27, 2020
- 8 min
Creative Problem Solving: Learning as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...
Matt Arnold
- Dec 18, 2019
- 3 min
In a Sea of Complexity, Organizations Must Remember to SWIM.
When navigating a sea of complexity, it's important to know how to SWIM.
Matt Arnold
- Dec 16, 2019
- 3 min
Creative Problem Solving: Utilize a Maximizing Mindset
When facing complex challenges, we need to move beyond a win-lose, true-false, binary view of the world.
Matt Arnold
- Dec 5, 2019
- 2 min
Sensemaking: A Critical Leadership Capability
Complex, adaptive systems don't respond to best practices. Utilize sensemaking to help navigate adaptive challenges.
Matt Arnold
- Dec 4, 2019
- 2 min
10 Secrets for Better Group Creativity
10 ways you improve the creative output of your team.
Matt Arnold
- Nov 26, 2019
- 6 min
The Shelf Life of a Brand
My uncle and communication scholar, John Cragan, taught me that without a theory, you can’t tell a fact from a non-fact. A theory, likes...
Matt Arnold
- Nov 21, 2019
- 3 min
Bobby Pins, Drill Bits, and Buggy Whips
Here's a short story to illustrate the importance of understanding customer needs and goals, and putting those goals in the context of...
Matt Arnold
- Nov 17, 2019
- 1 min
Improv & Innovation: The Power of Yes
While working on a change management and communication project for a client, we were discussing ways to build trust. I had discussed an...
Matt Arnold
- Nov 12, 2019
- 6 min
Symbolic Realities: Symbographic Research for More Effective Experience Design
If you’re going to design brand experiences that are meaningful for your constituents and effective for your business, you need to be...
Matt Arnold
- Nov 11, 2019
- 2 min
Social Sectors & Brand Management
A recent coffee conversation with a friend, the conversation focus on brand experience for non-profits. Naturally, the conversation went...
Matt Arnold
- Nov 10, 2019
- 2 min
Brand as Organizing Hub
As brand experience continues to take on greater gravitas in advertising, marketing, and CX discussions, it is important to realize that...
Matt Arnold
- Nov 7, 2019
- 1 min
Spark Consulting Group's Design Matrix
This model is a framework we use to help walk teams through design and innovation work. Whether it's continuous improvement, iteration,...
Matt Arnold
- Nov 4, 2019
- 7 min
Human Centered Design as a Map for Your Innovation Journey
Let Human Centered Design Be Your Guide Human Centered Design (HCD) can serve as a map, or GPS, for your innovation innovation journey....
Matt Arnold
- Oct 23, 2019
- 6 min
Avoid Disruption: Improve The Way You Generate Insights
The successful companies of today and tomorrow are the ones that can continuously generate and mange consumer insights.
Matt Arnold
- Oct 21, 2019
- 6 min
Four Outcomes Critical to Team Performance
The group bullseye comprises four outcomes to be maximized for team success - productivity, quality, consensus, and satisfaction.
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