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The Power of Gaps: A leadership approach to turning disconnects into strategic value
Gaps are everywhere. In complex systems—especially those involving customers, products, and cross-functional teams—gaps show up in...

Matt Arnold
Jun 103 min read


Moving from Fuzzy to Feasible™: Phase 5 – Scaling & Sustaining
Innovation doesn’t become a strategic advantage until it becomes repeatable, regenerative, and resilient.The final phase of the Fuzzy to...

Matt Arnold
May 73 min read


Moving from Fuzzy to Feasible™: Phase 4 – Value Capture
Phase 4 of the Fuzzy to Feasibleâ„¢ Â framework: Value Capture This is the fourth post in a series to provide more context around Spark's...

Matt Arnold
May 64 min read


Moving from Fuzzy to Feasible™: Phase 3 – Value Creation
Fuzzy to Feasible - Phase 3: Value Creation. Understanding Desirability. The vast majority of product innovations fail to meet their...

Matt Arnold
May 53 min read


Moving from Fuzzy to Feasible™: Phase 2 – Experimentation
With a shared and aligned mental models from sensemaking, it's time to move to experimentation.

Matt Arnold
May 23 min read


Moving from Fuzzy to Feasible™: Phase 1 – Sensemaking
This is the first of five articles to highlight each of the five phases of the Fuzzy to Feasibleâ„¢ framework. Innovation doesn't fail...

Matt Arnold
May 13 min read


Navigating the New Era of Complexity: Why I Relaunched Spark Consulting Group
To address complexity and uncertainty, it's imperative to understand the human side of innovation, which involves sensemaking and wayfinding to create and capture value. That's why I'm relaunching Spark.

Matt Arnold
Apr 293 min read


Let's Make Innovation Less Scary
This post originally appeared in a recent Spark newsletter. The intent is to make innovation less scary and more productive. Reducing the...

Matt Arnold
Oct 30, 20213 min read


Reflecting on 100 Episodes
Background About 100 years ago, leadership at the University of Iowa were exploring creativity and craft. In academia there was a debate...

Matt Arnold
Jul 18, 202124 min read


Celebrating 75 Episodes
As of today, I’ve produced 75 episodes of The Iowa Idea Podcast. The latest episode will be published soon. I consider myself incredibly...

Matt Arnold
Mar 23, 20212 min read


The Iowa Idea Podcast Explores Creativity, Craft, and Collaboration
The new podcast, produced by Spark, examines stories of creativity, collaboration, innovation and persistence through interviews with...

Matt Arnold
May 22, 20202 min read


Creative Problem Solving: Collaboration as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...

Matt Arnold
Apr 4, 20204 min read


Creative Problem Solving: Learning as a Critical Capability
In an earlier post, I highlighted the four capabilities needed to help teams and organizations embrace creative problem solving in...

Matt Arnold
Jan 27, 20208 min read


In a Sea of Complexity, Organizations Must Remember to SWIM.
When navigating a sea of complexity, it's important to know how to SWIM.

Matt Arnold
Dec 18, 20193 min read


Creative Problem Solving: Utilize a Maximizing Mindset
When facing complex challenges, we need to move beyond a win-lose, true-false, binary view of the world.

Matt Arnold
Dec 16, 20193 min read


Sensemaking: A Critical Leadership Capability
Complex, adaptive systems don't respond to best practices. Utilize sensemaking to help navigate adaptive challenges.

Matt Arnold
Dec 5, 20192 min read


10 Secrets for Better Group Creativity
10 ways you improve the creative output of your team.

Matt Arnold
Dec 4, 20192 min read


The Shelf Life of a Brand
My uncle and communication scholar, John Cragan, taught me that without a theory, you can’t tell a fact from a non-fact. A theory, likes...

Matt Arnold
Nov 26, 20196 min read


Bobby Pins, Drill Bits, and Buggy Whips
Here's a short story to illustrate the importance of understanding customer needs and goals, and putting those goals in the context of...

Matt Arnold
Nov 21, 20193 min read


Improv & Innovation: The Power of Yes
While working on a change management and communication project for a client, we were discussing ways to build trust. I had discussed an...

Matt Arnold
Nov 17, 20191 min read
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